Readings on Vision, mission and values

https://academy.nobl.io/how-to-define-your-purpose-vision-mission-values-and-key-measures/

https://7geese.com/the-difference-between-core-values-mission-and-vision-statements-and-goals/

https://thethrivingsmallbusiness.com/how-to-write-a-vision-mission-values-statement/